Many years ago we developed a plan to create a bikepath across the southern portion of the Chicago metropolitan region. The path was on the abandoned Penn Central Railroad Right of Way.
We knew we needed a better more marketable name if we were to build public support for the trail. The right of way had originally been acquired to construct a plank road toll road. Railroad technology was rapidly developing the the right of way was developed as a railroad. So we named the path the "Old Plank Road Trail."
A small group of activists led by Carl Glassford made it their mission to build support for the trail. Their efforts were instrumental in building support for the trail.
There were numerous opponents to the trail. They were convinced that it would be a conduit for bad people to invade their developments. It took 17 long years from the time the plan was first written until you could ride a bike on the trail.
Of course the trail became a great amenity for the region. Developers incorporated the lineal park into their plans. The first and nicest new homes were built adjacent to the trail.
It is interesting to see how many businesses have incorporated the name into their business name.